For some customers, paying for their purchases in cash or through personal checks can be limiting in a way. Whenever they want to make big purchases or shop for multiple items, carrying a considerable amount of money may make them uncomfortable. There may also be instances when they need to purchase an item but are unable to do so because they do not currently have the funds for it. Some customers may not have the patience to wait for their personal checks to clear before they can actually use the item they have just bought. These are just some of the major reasons why most customers these days use credit cards for their purchases instead.
Businesses establishments know that if they want attract more customers to shop at their stores or avail of their services, they need to have merchant accounts. Customers who have credit cards look for stores that can offer them cheaper transaction rates. The stores that can offer best credit card processing experience to their customers are most likely to see an increase in their sales.