Companies all over the world recognize the important role that social media plays these days when it comes to how they are able to communicate and connect with their customers. Social media optimization is an area that companies are willing to explore because of the many benefits that it offers for their company. Social media provides them an opportunity to reach millions of potential customers and help them create their mark in their industry. It is also where they can create an image for their brand as well as combat any negative feedback that may be damaging to them. They are also most likely to reach a wider market and reach out to new clients through the use of social media. Their brand, products and services get the level of exposure that they need especially to certain sectors of society that may not be familiar with what they have to offer.